Your VIP ticket to a secret world of fashion

About the Blog-Magazine

Originating from one of the most multicultural and quirky fashion cities in the world, London, SARA K is one of the only fashion publications to feature independent fashion labels from UK, India, Pakistan and Middle-East. 

My mission is to abolish unethical fashion, help women get their fashion business online, whilst providing an alternative to the high street.

We are surrounded by the mainstream fashion industry serving us with unethical fashion, limited choice from large retailers and not reflecting the culturally diverse women of the world. As a result, small fashion businesses who are ethical are ignored, don't get the exposure or help they need to get their businesses online. With SARA K blog-magazine, I make culturally diverse fashion accessible to you, fashion lovers via the internet or through secret fashion events.


Established in 2014 as a blog, with your support, the blog-magazine and l have partnered and reported live from London Fashion Week, Pakistan Fashion Week and Saverah Expo. It's been featured on BBC, Hello Magazine and the UK's premium fashion event, Pure London.

I've always prided the blog on morals and principles; honesty, sincerity and fairness are important to me, as a result, l've never believed in being gifted or paid by brands or designers in return for biased favourable reviews. If it's an ethical fashion business that cares about people, customers and window shoppers, I support and feature only them.

My passion has always been to serve honest undiscovered labels and talented designers, whilst providing an alternative to mainstream fashion. And as an expert getting small fashion business online, l help female-led clothing businesses with my boutique marketing firm, The Business Boutique. In return making culturally diverse clothing accessible to women around the world with one-click.


After working in the fashion industry for several years l understand the challenges women and business owners face. Female-led fashion businesses owners struggle with business support and digital marketing skills to be able to sell online, grow their businesses to their full potential or reach their consumers. As a result in 2016, l decided to launch The Business Boutique, a boutique marketing firm.

l support and guide women start their own fashion labels from initial stages to a collection being sold online. I also help fashion businesses to create websites and sell their collections online, grow their businesses through marketing and transform struggling clothing businesses into ethical Apple's of their industry. Also, I want my hand work to help others too, thus every program sold, l fund a female-led startup in a developing country (1-for-1).

About Me

Many know me as a fashion blogger and editor but don't know l'm a fully-qualified marketing practitioner and award-winning social media specialist. The magazine has only been a playing ground for building my brand, talents and practising my marketing skills. As a result, over ten years I've worked in the marketing and the fashion industry building some of the biggest brands in the UK.

I believe fashion is more than just clothing but it has a conscientious, builds our confidence, empowers women and enables us to establish our identity through choice. It doesn't discriminate, exploit or take advantage of children. It provides opportunities for a better life for people in developing countries, hence l am on a mission to do just that for women with the blog-magazine.

My nature to care and help women has led me to leave my day job and pursue my mission to challenge the mainstream fashion industry, whilst doing what l love. I love empowering women, helping people succeed, building businesses through marketing and of course, fashion!